Phyllis Evans PR

Significant Projects

	CLIENT:	TravelScoot
	PROJECT:	Introduced this folding electric mobility scooter through new product sections of targeted national publications. Campaign included creating name and overseeing logo development, creating brochure and website text, working with designer and photographer to produce these and related marketing pieces. Developing press kit and media list to generate national media coverage in targeted markets.
	WEBSITE:	www.travelscoot.com

	CLIENT:	Image Under Glass
	PROJECT:	Promoted the launch of heirloom quality, waterproof photographic charms to a national audience through print and broadcast media. The campaign included producing a press kit, designing custom pitches to various media, locating targeted non-profit fundraisers which featured the product as an auction item, and contacting a local upscale retailer to carry their line of necklaces, earrings, bracelets and key rings.

	CLIENT:	Left Bank
	PROJECT:	Promoted this group of five nationally acclaimed Parisian-style brasseries since 1997 with a varied media relations campaign that included creating and publicizing seasonal news and events, promoting on- & off-site catering services, cultivating important restaurant reviews in local and national publications, producing quarterly newsletter, and placing articles in national gourmet and trade magazines.
	PROJECT:	Wrote, edited, and oversaw production of quarterly newsletter, circulation 12,000.
	PROJECT:	Publicized opening of Menlo Park restaurant in August, 1998, Pleasant Hill in October 2000, Larkspur re-opening in 2002, San Mateo opening in 2003. Concentrated on local and regional media coverage, as well as national. Cultivated opportunities for community involvement and developed name recognition. On-going local and national publicity as described above.
	WEBSITE:	www.LeftBank.com

	CLIENT:	Restaurant Mirepoix
	PROJECT:	Promoted this charming wine country restaurant with a local and national media relations campaign which included creating and publicizing news and special events. Efforts also included cultivating reviews as well as seeking and developing opportunities for community involvement.
	WEBSITE:	www.restaurantmirepoix.com

	CLIENT:	Di Blasi Folding Motorbike
	PROJECT:	Introduced Italian designed street-legal vehicle to America through new product sections of national print publications including boating, aviation and recreational vehicles, men's magazines and lifestyle publications such as GQ, Playboy, Forbes FYI and Sunset. Campaign included creating brochure and marketing materials as well as press kit. Designed and oversaw completion of first web site.
	WEBSITE:	www.DiBlasi.com

	CLIENT:	WingWalker by Di Blasi
	PROJECT:	Introduced hand-cranking towbar for private aircraft to the aviation market, through new product sections of national aviation publications. Campaign included creating marketing materials as well as press kit.
	WEBSITE:	www.DiBlasi.com/Aviation

	CLIENT:	NavPad by Di Blasi
	PROJECT:	Introduced angled kneeboard to hold GPS and other handheld computers to the aviation market, through new product sections of national aviation publications. Campaign included creating marketing materials as well as press kit.
	WEBSITE:	www.DiBlasi.com/Aviation



	CLIENT:	Ross Valley Brewing Company
	PROJECT:	Promoted this upscale brewpub with a primarily local media relations campaign that included creating and publicizing news and special events. Efforts also included cultivating updated restaurant reviews and introducing RVBC to important industry media.
	PROJECT:	Provided a short term media campaign to promote their new chef and new menu. The goal was to accumulate new reviews in local and regional press, and look for opportunities to promote the chef, restaurant and menu.


	CLIENT:	Fit in Recovery
	PROJECT:	Wrote and oversaw production of marketing brochure for attorney promoting his services as an advocate for professionals with alcohol and chemical dependency problems. The brochure was an important part of his presentation at the Betty Ford Center.

	CLIENT:	Shapell Industries, Inc. for St. Vincent's School for Boys
	PROJECT:	Wrote and edited a brochure/newsletter introducing a controversial affordable housing project to the San Rafael, California community. Included working with the designer to oversee design and production.

	CLIENT:	Elaina Zuker Associates
	PROJECT:	Obtained print placement of interviews, book reviews, and articles based on client's best-selling book, The Seven Secrets of Influence. Publications targeted included national and regional business journals and consumer magazines such as Financial Woman Today, National Business Women, and Executive Edge Newsletter, with the objective being to generate book sales.

	CLIENT:	Schwartz & Associates Landscape Architecture
	PROJECT:	Wrote letter to San Francisco Landscape Garden Show explaining why this landscape architecture firm should be appointed the coveted exhibit location in the annual show, which took place in April 1994. They received the location, and won "Best of Show."
	WEBSITE:	www.SchwartzAndAssociates.com

	CLIENT:	Elkind+Sweet Communications, Inc.
	PROJECT:	Promoted this award-winning producer of youth guidance videos by ghostwriting and placing articles in top educational journals. Efforts included producing press kit components and creating and pitching story angles for articles appearing in Educational Leadership, High School Magazine, and several National Middle School Assn. journals.
	WEBSITE:	www.LiveWireMedia.com


	CLIENT:	Pintxos Restaurant
	PROJECT:	Promoted this hot, new San Francisco restaurant with a local and national media relations campaign that included creating and publicizing seasonal news and events, cultivating important restaurant reviews and placing articles in national gourmet and trade magazines.

	CLIENT:	Marin County Civic Center Gift Shop
	PROJECT:	Promoted Vera, First Lady of Marin, a biography about Vera Schultz, a Marin County legend. In addition to generating local media interest in this book launch, efforts included arranging speaking engagements for the author to interested community, historical and civic groups as well as bookstore appearances. Responsibilities included publicizing these appearances in community and public media.
	WEBSITE:	www.co.marin.ca.us./depts/CU/main/flw/ccgift.cfm

	CLIENT:	Fair, Isaac and Company, Inc.
	PROJECT:	Handled public relations for groundbreaking of new San Rafael Office Park. Project included generating stories in local newspapers, writing ad copy, invitations, flyers, FAQs and other materials. Liaison with designer to oversee production of these materials in presentation kit to be distributed to public. Worked closely with Community Outreach coordinator and Fair, Isaac Office Park Project Manager.
	WEBSITE:	www.FairIsaac.com

	CLIENT:	Tom Dicker, former Executive Director, Professional Services Sales for Netscape
	PROJECT:	Produced and executed local media campaign to announce financial contributions client has made to several educational institutions. Goal was to encourage others to consider making similar donations. Campaign was targeted to local print media.
	PROJECT:	Publicized local quilt show which was curated by Pat Dicker.



	CLIENT:	Deepa Textiles and Resource and Design, Inc.
	PROJECT:	Placed articles of a specific case study describing how these two businesses successfully worked together on a San Francisco corporate office interior renovation. The story was targeted to local business publications and local and national trade journals including San Francisco Business Times, Facilities Design & Management and Today's Facility Manager.
	PROJECT:	For Deepa wrote copy for quarterly newsletter produced for clients, sales reps and designers. Included interviewing a variety of architects, designers, and vendors. Worked with designer.
	PROJECT:	For Deepa wrote key employee biographies, fact sheet and other press kit items for new division.
	WEBSITE:	www.Deepa.com
	WEBSITE:	www.ResourceAndDesign.com

	CLIENT:	Erickson Strategic Retreat Management
	PROJECT:	Positioned client as retreat specialist to selected audience of CEOs, CFOs and other top corporate decision-makers through print campaign which included profiles and "how-to" by-lined articles in business and industry publications read by top management. Placement included numerous regional business journals, ACG Network, and Director's Monthly.

	CLIENT:	Komfort Grip™ by Acuity
	PROJECT:	Positioned this gardening tool product as a way to prevent cumulative trauma disorders through new product sections of national consumer press in targeted markets of gardening, home improvement and seniors. Coverage includes Sunset, Prevention, National Gardening, Workbench, Country Living Gardener, Florida Senior Citizen News, and Professional Builder.

	CLIENT:	Kiddo! (aka: Mill Valley Schools Community Foundation)
	PROJECT:	Designed and implemented publicity campaign to generate local publicity of new name/logo for private non-profit, public school fund raising organization. Publications targeted to local readers included IJ, Mill Valley Herald, Family News, Fast Forward and Parents Press.
	PROJECT:	Five year promotional program of Kiddo!'s annual fund raiser parties, Endowment program, Soap Box Derby and other fundraising efforts, as well as publicity of the many programs which Kiddo! funds. This was a pro bono client.
	WEBSITE:	www.Kiddo.org

	CLIENT:	SOLÉ Italian Spring Water
	PROJECT:	Crafted print campaign for this elegant, upscale bottled water which targeted various consumer and trade markets: gourmet, health, women's, and wine/beverage industry. Positioned Chairman of Fonte Solé Holding Company as expert on water and water purity.
	WEBSITE:	www.SoleWater.com

	CLIENT:	Barry Scientific/Visual Protractor (math tool for students & professionals)
	PROJECT:	Introduced revolutionarily designed protractor targeted to educators in math, science and other related topics through trade publications and placement in educational catalogs.
	WEBSITE:	www.barryscientific.com



	CLIENT:	RELICT® Memorials Studio (creates monuments integrating cremated remains)
	PROJECT:	Introduced new memorial to the funeral industry and the public through campaign that included brochure, press kit and national consumer print and broadcast media coverage. Generated numerous media placements of local radio, TV and national print coverage including Herb Caen's column, Newsweek, CNN, Denver Post, Ottawa Citizen (Canada), Las Vegas Sun, and numerous trade publications.

	CLIENT:	To Celebrate Life Breast Cancer Foundation (formerly Marin Breast Cancer Council)
	PROJECT:	Overseeing all communications of this non-profit organization, including promotion of three annual sell-out fundraisers: Stepping Out To Celebrate Life, Rally To Celebrate Life and Tee It Up To Celebrate Life. Edit and oversee production of bi-annual newsletter, write and distribute press releases on topics such as announcing grant recipients, funds raised from events, etc. Member of branding committee focusing on positioning this all-volunteer organization with new logo/name. This is a pro bono client.
	WEBSITE:	www.tocelebratelife.org

	CLIENT:	The Milley Awards
	PROJECT:	Current member of the Milleys Executive Committee, which annually recognizes those citizens in the Mill Valley community who, through their accomplishments in the arts, have brought honor to their community. Recipients are recognized and honored annually with a dinner celebration and presented with a bronze statue. Handled public relations for the 2004 10th annual awards ceremony, wrote and oversaw development of website, supervised photographer at awards dinner. Ongoing publicity for 2005 awards, including release calling for nominations, announcing 2005 recipients, and event release. This is a pro bono client.
	WEBSITE:	www.milleyawards.org

	CLIENT:	Mill Valley Chamber of Commerce
	PROJECT:	Publicity for 1994 and 1995 Business Expo, annual trade show for Mill Valley business community. Wrote feature stories and business profiles for Expo program. Local print coverage including front page of Marin Independent Journal business section, and listing in numerous local calendar sections. 1994 Expo had largest crowd in three year history. 1995 Expo crowd exceeded previous attendance records.
	WEBSITE:	www.MillValley.org

	CLIENT:	Anderson Construction Services (architect/contractor services)
	PROJECT:	Wrote communication materials and brochure targeted to homeowners, realtors, interior designers. Announced innovative design capabilities, a unique billing system and documentation procedures.

	CLIENT:	The Learning Cube
	PROJECT:	Promoted this children's software catalog to major national newspapers, generating articles with photos in several publications including Dallas Morning News and Washington Post.
	PROJECT:	Placement and ghostwriting of children's educational software reviews for six months in local monthly children's newspaper.